Cause Related Marketing

Cause-related marketing encompasses a wide variety of commercial activity that aligns your company or brand with a cause to generate both business and societal benefits.

BENEFITS

The many benefits of cause marketing include:

• Greater awareness for company product or service
• Increased sales
• Access to new audiences
• Competitive advantage
• Increased brand image and awareness

According to Cone’s 2010 Cause Evolution Study, 83% of Americans wish more of the products, services and retailers they use would support causes.

We have developed these Cause-Related Marketing Guidelines to provide clear direction on expectations throughout any cause-related marketing relationship with the Vermont Foodbank.

Click here to download the Guidelines and Agreement.

If you have any questions, please contact:

Stephani Cook

stcook@vtfoodbank.org 

802.477.4121