Cause Marketing

Cause-related marketing encompasses a wide variety of commercial activity that aligns your company or brand with a cause to generate both business and societal benefits.

 

BENEFITS

The many benefits of cause marketing include:

 

  • Greater awareness for company product or service
  • Increased sales
  • Access to new audiences
  • Competitive advantage
  • Increased brand image and awareness

 

According to the 2013 Cone Communications/Echo Global CSR Study:

 

  • 92% of global consumers say they would purchase products from companies with a social or environmental benefit.

 

  • Only 39% of consumers support companies that offer cause marketing with choice of cause compared to 61% of consumers who support companies that make a long-term commitment to a focused issue over time.

 

We have developed these Cause-Related Marketing Guidelines to provide clear direction on expectations throughout any cause-related marketing relationship with the Vermont Foodbank.

 

Click here to download the Guidelines and Agreement.

 

If you have any questions, please contact:

Stephani Kononan

skononan@vtfoodbank.org 

802.477.4121

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