Cause-related marketing encompasses a wide variety of commercial activity that aligns your company or brand with a cause to generate both business and societal benefits.
The many benefits of cause marketing include:
- Greater awareness for company product or service
- Increased sales
- Access to new audiences
- Competitive advantage
- Increased brand image and awareness
According to the 2013 Cone Communications/Echo Global CSR Study:
- 92% of global consumers say they would purchase products from companies with a social or environmental benefit.
- Only 39% of consumers support companies that offer cause marketing with choice of cause compared to 61% of consumers who support companies that make a long-term commitment to a focused issue over time.
We have developed these Cause-Related Marketing Guidelines to provide clear direction on expectations throughout any cause-related marketing relationship with the Vermont Foodbank.
Click here to download the Guidelines and Agreement.
If you have any questions, please contact: