Cause Marketing

Cause-related marketing encompasses a wide variety of commercial activity that aligns your company or brand with a cause to generate both business and societal benefits.



The many benefits of cause marketing include:


  • Greater awareness for company product or service
  • Increased sales
  • Access to new audiences
  • Competitive advantage
  • Increased brand image and awareness


According to the 2013 Cone Communications/Echo Global CSR Study:


  • 92% of global consumers say they would purchase products from companies with a social or environmental benefit.


  • Only 39% of consumers support companies that offer cause marketing with choice of cause compared to 61% of consumers who support companies that make a long-term commitment to a focused issue over time.


We have developed these Cause-Related Marketing Guidelines to provide clear direction on expectations throughout any cause-related marketing relationship with the Vermont Foodbank.


Click here to download the Guidelines and Agreement.


If you have any questions, please contact:

Cathi e Pelchat

[email protected]



  • Print
  • Text Size: A A A

E-Newsletter Sign-Up