Vermont’s ski industry has a long-standing tradition of fostering community. Believe it or not, our ski industry creates more than 33,000 jobs each year . In light of this, it seems appropriate that several Vermont communities are built around their mountain resorts.

It is estimated that skiers and riders generate nearly $1.5 billion in economic activity annually —not a small sum for a state like Vermont. This number doesn’t account for the increase in property taxes and income from the skiers and riders that come to Vermont on a ski vacation, fall in love with its natural beauty and decide to make it home.

In the same way that Vermonters rally around their favorite winter sport, our ski resorts look out for our communities, and work to improve the quality of life for their employees and their loyal skiers and riders.

This month, Pico Mountain Resort is caring for their community by telling skiers and riders to say sNO to hunger. For every donation of $15 or more made to the Vermont Foodbank between March 1st and March 18th, Pico Mountain Resort will offer the donor a $20 lift ticket discount. Anyone who makes a donation of $100 or more will receive a free lift ticket. All donations should be made online here.

The folks at Pico know that 1 out of every 7 Vermonters struggles with hunger. They know that 25,000 Vermont children live in food-insecure homes. Pico is looking out for their community by taking a stand against the injustice of hunger. They seek to improve the quality of life for all Vermonters by making sure that those of us who have little are—at the very least—fed.

Join Pico Mountain Resort and the Vermont Foodbank and say sNO to hunger.

Click here to make your donation now, and please give generously.