Vermont organizations receive $118,032 worth of product through annual campaign
The Hannaford Helps Fight Hunger campaign raised more than $900,000 to fight hunger in 2013, including over $118,000 for Vermont food-relief efforts.
During the holiday season, Hannaford invited customers to buy boxes of food staples for local pantries, purchase specific products that triggered donations to state and regional food banks, and donate money at the register. The company-wide campaign took place in all 181 Hannaford stores.
In Vermont, Hannaford presented $113,400 worth of product to various food pantries throughout the state as a result of the Helping Hands boxes initiative in partnership with its customers.
Additionally, through the Buy One, Give One campaign, Hannaford donated 1,860 boxes of pasta, 2,352 jars of sauce, and 3,120 cans of vegetables to the Vermont Foodbank.
The two initiatives combined to generate over $118,000 for food relief in Vermont.
“Hunger is particularly acute at this time of the year in Vermont, when people who are struggling financially sometimes have to choose between heating their homes and buying the food they need,” said Eric Blom, spokesman for Hannaford. “The food and funds collected through Hannaford Helps Fight Hunger contribute to feeding our neighbors who are struggling financially.”
Hannaford Helps Fight Hunger had three parts:
Hannaford Helping Hands: Boxes of the grocery items that pantries need most were sold for $10 each. These boxes each included canned chicken breast, rice, soup, cereal, pasta, sauce and other items. Hannaford customers bought nearly 81,000 boxes of these staples in 2013.
Register Donation: Customers donated money to their regional or state food bank, right at the register.
Buy One, Give One: Customers triggered donations to regional or state food banks by purchasing a particular Hannaford brand product. For each of these items purchased, Hannaford donated an identical item to the food bank. Some customers also donated the product they purchased. This program generated 30,320 boxes of spaghetti, 30,997 cans of sauce and 57,0