The healthy eating-focused Produce for Kids® campaign with Price Chopper stores will raise funds for local Feeding America® food bank programs. The Produce for Kids campaign offers Price Chopper shoppers in-store and online meal solutions, recipes and tips for families looking to embrace healthier eating habits.
“At Price Chopper, we encourage our customers to choose well by providing healthy foods, products, educational information, programs, and services that promote healthy food choices and active lifestyles,” said Maureen Murphy, manager consumer trends, nutrition and lifestyles. “We are proud to partner with Produce for Kids on a synergistic initiative that encourages our shoppers to introduce fresh fruits and vegetables to their families while supporting local children in need.”
In-store displays and signage, featuring characters from the popular family movie Cloudy with a Chance of Meatballs, will be displayed in Price Chopper produce departments and will list all participating companies. The signage will direct shoppers to www.produceforkids.com, which features more than 200 registered dietitian-approved and family-tested recipes, meal planning tools, grocery store specific campaign details, and healthy tips from real parents.
Additionally, shoppers will be encouraged to share their own healthy recipes and ideas during the campaign using the hashtag #produceforkids.
Companies participating in the Price Chopper and Produce for Kids campaign include: Avocados from Mexico – Mexican Hass Avocados; Dole Food Company; Shuman Produce – RealSweet® Vidalia® Onions; and Wonderful Pistachios and Almonds – Wonderful® Pistachios.
“We are proud of our partnership with Price Chopper to educate families about the benefits of eating nutritious produce as part of a healthy lifestyle,” said John Shuman, president of Produce for Kids. “We are extremely proud of the $5 million we have raised thus far to support local children’s charities, and we are excited to partner with local Feeding America food banks this year to help put an end to childhood hunger.”
The campaign will raise funds for local Feeding America® food bank programs, including: Food Bank of the Southern Tier, Food Bank of the Hudson Valley, Regional Food Bank of Northeastern New York, Food Bank of Central New York, Connecticut Food Bank, Foodshare, Second Harvest Food Bank of Lehigh Valley and NE Pennsylvania, H & J Weinberg NE PA Regional Food Bank, Vermont Foodbank, The Greater Boston Food Bank, The Food Bank of Western Massachusetts, Worcester County Food Bank, Inc., and New Hampshire Food Bank.
For more information about the Price Chopper and Produce for Kids campaign, visit www.produceforkids.com.
About Produce for Kids®
Produce for Kids® is a philanthropically based organization that brings the produce industry together to educate consumers about healthy eating with fresh produce and raises funds for local children’s non-profit organizations. Since its creation in 2002 by Shuman Produce Inc., Produce for Kids has raised more than $5 million to benefit kids. To learn more about Produce for Kids and healthy eating, visit www.produceforkids.com, Facebook, Twitter, Pinterest or Instagram.
About Price Chopper
Based in Schenectady, NY, the Golub Corporation owns and operates 135 Price Chopper and Market 32 grocery stores in New York, Vermont, Connecticut, Pennsylvania, Massachusetts and New Hampshire. The American owned, family-managed company prides itself on longstanding traditions of innovative food merchandising, leadership in community service, and cooperative employee relations. Golub’s 22,000 teammates collectively own more than 47% of the company’s privately held stock, making it one of the nation’s largest privately held corporations that is predominantly employee-owned. For additional information, visit www.pricechopper.com.
About Feeding America
Feeding America is the nationwide network of 200 food banks that leads the fight against hunger in the United States. Together, we provide food to more than 46 million people through 60,000 food pantries and meal programs in communities across America. Feeding America also supports programs that improve food security among the people we serve; educates the public about the problem of hunger; and advocates for legislation that protects people from going hungry. Individuals, charities, businesses and government all have a role in ending hunger. Donate. Volunteer. Advocate. Educate. Together we can solve hunger. Visit www.feedingamerica.org, find us on Facebook or follow us on Twitter.