The Great American Milk Drive is a national initiative aimed at providing highly desired and nutrient-rich gallons of milk to hungry families who need it most.

The local effort benefits the Vermont Foodbank and involves Hannaford Supermarkets, Cabot Creamery Cooperative, Booth Bros. Dairy, Monument Farms Dairy, the New England Dairy Promotion Board’s Must Be the Milk program, and New England’s dairy farmers.

Families that depend on Feeding America food banks receive less than one gallon of milk per person, per year. Make this holiday memorable and give the gift of milk to those in need.

For every share of this video, a gallon of milk will be donated to a local food bank.

Watch the video here:

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