About VT Fresh
VT Fresh expands access, improves availability and increases the utilization and consumption of fruits and vegetables.
VT Fresh is inspired by behavioral economics research which has found that modifying the food environment can have a significant impact on food-related behaviors. VT Fresh incorporates strategies for improving the food environment with simple taste tests, displays, promotions and messaging tools that help make it easier for food shelf visitors to choose fruits and vegetables.
Read More About the Goals and Strategies of VT Fresh
VT Fresh by the Numbers:
- 50+ locations annually
- 30 types of vegetables demonstrated
- 5,000+ participants
VT Fresh Accomplishments:
- 60 percent of participants indicated that they liked a particular vegetable after the taste test/demo
- 75 percent of participants indicated that they are more likely to eat the vegetable again
- 200% average increase in produce distribution by food shelf partners.
Read More About the Impacts of VT Fresh
For more information about VT Fresh, contact:
Vermont Foodbank
Michelle Wallace, Director of Community Health and Fresh Food Initiatives
802.477.4125
mwallace@vtfoodbank.org
Here’s What VT Fresh Looks Like Around Vermont
Are You In Need of Help?
Are You In Need of Help?
If you’re in need of help, the Foodbank has programs that can help you get the food you need.