VT Fresh

VT Fresh logo

VT Fresh increases client access to fresh fruits and vegetables by offering
cooking demonstrations and taste tests to visitors at food shelves and other community locations. VT Fresh has been implemented at 29 food shelves and is being offered during 12 VeggieVanGo produce distributions at hospitals and schools. We have also partnered with the YMCA Diabetes Prevention Program to offer VT Fresh to participants.

The program also increases food shelf capacity to stock fruits and vegetables. VT Fresh is inspired by behavioral economics research which has found that modifying the food environment can have a significant impact on food-related behaviors. VT Fresh incorporates strategies for improving the food environment with simple taste tests, displays, promotions and messaging tools that help make it easier for food shelf visitors to choose fruits and vegetables.

To read more about the goals and strategies of VT Fresh, click here for a PDF.

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VT Fresh: Facts and Figures

VT Fresh Squash
VT Fresh by the Numbers:

  • 29 locations
  • 31 types of vegetables demonstrated
  • 589 cooking demos/taste tests
  • 6,754 participants
  • 11,278 contacts

VT Fresh Accomplishments:

  • 60 percent of participants indicated that they liked a particular vegetable after the taste test/demo
  • 75 percent of participants indicated that they are more likely to eat the vegetable again
  • 200% increase in produce distribution by food shelf partners.

*results from Feb 2014-September 2016

Interested in Learning More? Contact Us.

Vermont Foodbank
Michelle Wallace, Director of Community Health and Fresh Food Initiatives

VT Fresh is funded in part by the USDA’s Supplemental Nutrition Assistance Program (SNAP). USDA is an equal opportunity provider and employer. In Vermont, SNAP is called 3SquaresVT. It can help low income people buy foods for a better diet. To find out more, contact the Vermont Foodbank toll-free at 855-855-6181. Additional funding has been received by the Walmart Foundation, Kyrias Foundation and the Vermont Community Foundation. Your support also makes VT Fresh possible. Please consider making a gift to the Vermont Foodbank today.