About VT Fresh

VT Fresh expands access, improves availability and increases the utilization and consumption of fruits and vegetables.

VT Fresh is inspired by behavioral economics research which has found that modifying the food environment can have a significant impact on food-related behaviors. VT Fresh incorporates strategies for improving the food environment with simple taste tests, displays, promotions and messaging tools that help make it easier for food shelf visitors to choose fruits and vegetables.

Read More About the Goals and Strategies of VT Fresh

Photo of a VT Fresh display of apples and onions.

VT Fresh by the Numbers:

  • 50+ locations annually
  • 30 types of vegetables demonstrated
  • 5,000+ participants

VT Fresh Accomplishments:

  • 60 percent of participants indicated that they liked a particular vegetable after the taste test/demo
  • 75 percent of participants indicated that they are more likely to eat the vegetable again
  • 200% average increase in produce distribution by food shelf partners.

Read More About the Impacts of VT Fresh

For more information about VT Fresh, contact:
Vermont Foodbank
Michelle Wallace, Director of Community Health and Fresh Food Initiatives
802.477.4125
mwallace@vtfoodbank.org

Here’s What VT Fresh Looks Like Around Vermont

Explore VT Fresh

Are You In Need of Help?

Are You In Need of Help?

If you’re in need of help, the Foodbank has programs that can help you get the food you need.

Are You Able To Help?

Are You Able To Help?

1 in 3 of our neighbors in Vermont have experienced food insecurity during the pandemic. If you’re able to help, the Foodbank has opportunities for you!

VT Fresh is funded in part by the USDA’s Supplemental Nutrition Assistance Program (SNAP). USDA is an equal opportunity provider and employer. In Vermont, SNAP is called 3SquaresVT. It can help low income people buy foods for a better diet. To find out more, contact the Vermont Foodbank toll-free at 855-855-6181.