Cause-related marketing encompasses a wide variety of commercial activity that aligns your company or brand with a cause to generate both business and societal benefits.
The many benefits of cause marketing include:
- Greater awareness for company product or service
- Increased sales
- Access to new audiences
- Competitive advantage
- Increased brand image and awareness
According to the 2013 Cone Communications/Echo Global CSR Study:
- 92% of global consumers say they would purchase products from companies with a social or environmental benefit.
- Only 39% of consumers support companies that offer cause marketing with choice of cause compared to 61% of consumers who support companies that make a long-term commitment to a focused issue over time.
We have developed these Cause Marketing Guidelines and Agreement to provide clear direction on expectations throughout any relationship with the Vermont Foodbank.
Click here to download the Guidelines and Agreement.