About VT Fresh
Want to know more about VT Fresh? This Foodbank program increases access to, and the availability and consumption of, fruits and vegetables. VT Fresh is motivated by behavioral economics research which has found that modifying the food environment can have a significant impact on food-related behaviors. VT Fresh incorporates strategies for improving the food environment with simple taste tests, produce displays, and messaging tools that help make it easier for people to choose fruits and vegetables.
VT Fresh by the Numbers
- 25+ types of fruits and vegetables highlighted
- 100+ locations annually
- 250+ education activities delivered
- 1000+ recipe kits distributed
- 14,000+ participant contacts
VT Fresh Accomplishments:
- 65% of percent of participants indicated improved attitude/taste preference for particular fruits or vegetables as a result of activity
- 70% of VT Fresh participants indicated intention to eat more of particular fruits or vegetables as a result of activity.
Read More About the Impacts of VT Fresh
For more information about VT Fresh, contact:
Vermont Foodbank
Michelle Wallace, Director of Community Health Programs
mwallace@vtfoodbank.org
